Marketing - Client Attitude - certification - training - communication

The certification

An outstanding marketing asset !

Client Attitude certified

By definition, a norm is a standard. However, the sinew of the market war is now defined in terms of differentiation. For example, if you are ISO certified and your competition is also ISO certified, then you’re no further ahead. It must be understood that ISO and other quality systems are no longer privileged tools for improving competitive effectiveness.

Today, additional effort is required to stand out. The CLIENT ATTITUDE^® CERTIFICATION norm fulfills the needs for differentiation expressed by growing companies

What image do you want to project?
Some firms try advertising campaigns based on the concept of “With us, You’re #1” or even “We’re #1”, but do you think this is believable, when customers are singing a different tune? What about if the competitor is saying the exactly the same thing? Did you identify and implement concrete measures to ensure that you stand out from your competition? Are these measures widely recognized by individuals in your organization as well as by your customers?

Proclaiming to be “king” is not enough to convince skeptics and will only serve to increase the expectations of those willing to believe. Is your company prepared for this? Is the structure already in place, and is it likely to inspire the concerted effort of all involved for the purpose of meeting these requirements adequately

Imagine the impact of displaying that you are CLIENT ATTITUDE^® Certified...
The Certification guarantees the total commitment of the ENTIRE company. This commitment is also integrated into the mission, the vision and the culture of the company. The entire staff is motivated and takes tangible measures to improve operations, profitability and customer satisfaction. Your entire staff is committed to a continued training process and participates in implementing procedures and applying program principles. They aim to deserve being “CLIENT ATTITUDE^® Certified”, and continue to ensure reaching goals they themselves helped identify. In time, with the support of those selected as CLIENT ATTITUDE^® leaders in your company, you will earn greater levels of excellence with our Bronze, Silver, Gold and even Platinum awards, confirming your achievement of the CLIENT ATTITUDE^® norm.

Display your Certification everywhere; like other companies, you’ll be surprised how receptive others will be and by the benefits you’ll enjoy. Customers immediately recognize that the mention “CLIENT ATTITUDE^® CERTIFIED” is a definite sign of a company determined to provide its customers with the attention they deserves.

When this mention is proudly exhibited in displays, corporate vehicles, work clothes, stationary, proposals or advertisements, it becomes an undeniable competitive advantage in meeting the needs of each customer, on top of being a daily source of motivation for employees.

Typical engagement of a company Attitude Client^®Certified
Click on the picture to view:

Certified companies receive several display tools such as banners and flags for buildings and laminated signs as evidence of their CLIENT ATTITUDE^® Certification. When located near entrances in offices, plants or stores, these signs are a tribute to the true commitment of your staff and their daily, continued efforts.

The CLIENT ATTITUDE^® Certification Event and Certification Ceremony
When they are awarded their Certification, each participant receives a magnificent laminated diploma from La Petite Université to confirm their successful participation in the CLIENT ATTITUDE^® Certification program, for their specific context within the company (also included in the diploma). The Certification can be part of a graduation ceremony, adding to the feelings of accomplishment in your staff and reinforcing the importance your company places on your customers, suppliers and consultants.

Where will you be a client?
Who will be your customer?
Where will you work?
If you have to choose between a few companies offering similar products, services and prices, wouldn’t you be tempted to choose one that is CLIENT ATTITUDE^® Certified? Consider the following six examples...

Let’s say you have to choose between three equally attractive hotels in the same location. One of hotel brochures mentions they are CLIENT ATTITUDE^® Certified…

Or let’s say you know four garages offering the same service, and one of them is CLIENT ATTITUDE^® Certified.; wouldn’t you rather visit them?

You are working in a field where there is manpower shortage, and your order schedule is full. Two companies are asking you for a contract at the same time, but you can only accept one. The choice is yours. One of these companies is CLIENT ATTITUDE^® Certified and the entire staff seems happy to work there. Is it possible this might affect your decision?

You are recuperating and require home care. Wouldn’t you rather call a service CLIENT ATTITUDE^® Certified?

You are weary of the current work atmosphere, in fact, you dream about a new challenge within an organization where respect, collaboration, team spirit and healthy communication are as much a priority as productivity and profitability. You look through the newspaper, and notice that a company is CLIENT ATTITUDE^® Certified: wouldn’t you like to be a part of their team?

YES.
Because to you, a customer is important.
Because to you, “how to be” is as important as know-how.
Because you want to be around individuals who
improve your quality of life...